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Physical + Digital = PHYGITAL
A song and a smile… Experiential marketing has been around for decades, perhaps birthed by the singing telegram when Western Union brought to life the heart-felt but relatively boring birthday messages being wired across the country. Since then, experiential marketing has evolved and as digital technology leaps forward we are seeing truly exciting new examples.
Artists, inventors, agencies, and brands today are blurring the lines between digital and physical and creating memorable, shareable, immersive experiences that engage audiences on a whole new level. Examples include:
- Interactive digital signs and billboards like the Traveler’s Umbrella at the MSP airport, the Apolosophy’s wind-blown hair in a Swedish subway station, and the British Airways plane detecting billboards
- Oculus Rift, Kinect, and other game technologies redefining how people interact with gaming platforms
- Art brought to life with installations like #futurekave at the local Northern Spark summer art festival
Join us at the beautiful Union Depot in St. Paul for a unique, experiential MIMA event as phygital pioneers Craig Sinard from VR-MAX, Scott Bromander and Ryan Carlson from The Nerdery, and Chuck Olsen and Taylor Carik from vidtiger share their insights and experience in this bold new space.
Interact, explore, and play with their past work as well as projects that are in still in development. Strolling appetizers will be served and cash bar will be available. Come on and get PHYGITAL!
The "Travelers Interactive Umbrella at the Airport" is one of the most well-known Interactive Surfaces in the Twin Cities. How do Experiential Marketing tactics like this, Immersive Domes and Kinetic sculptures enhance Consumer Venues, Trade Show and Events? Craig Sinard will speak about the technologies he represents through the VR-MAX division of his marketing company, Sinard Marketing.
Craig Sinard – President, VR-MAX - Magical Technologies
Craig Sinard started his career in print, radio and television before becoming a marketing manager at Ecolab; and then starting Sinard Marketing. His diverse background includes having taken classes in Directing from Martha Coolidge (currently directing CSI episodes), classes in Management from St. Thomas, and has a Masters in Journalism with studies in the Adoption-Diffusion of Innovations. Sinard Marketing, an award-winning firm known for (guess what?) its flexibility and versatility, also has a division called VR-MAX, dedicated to "extending brands through extraordinary technologies." VR-MAX clients have included Fortune 500 businesses such as Church & Dwight, Travelers and Ecolab; while Sinard Marketing has worked with Pitney Bowes, Target, small businesses such as Rainbow Play Systems and start-ups such as Creative Water Solutions. Craig has been extending brands for over 30 years and is currently looking for a place to work because he hates sales and is tired of flying solo!
Scott Bromander and Ryan Carlson will discuss The Nerdery's Lab Experiment on Oculus Rift and the business case for virtual reality and game-ified but practical applications for emerging 3D-modeling/gaming technologies.
Scott Bromander, Developer at The Nerdery
A Developer at The Nerdery, Scott Bromander is an expert in ActionScript, motion graphics and game design. When he’s not creating code, Scott moonlights as an Adjunct Instructor at Sanford Brown teaching game production.
Ryan Carlson, Technology Evangelist at The Nerdery
As The Nerdery’s Technology Evangelist and webinar host, Ryan Carlson works closely with The Nerdery’s experts to provide insights to business and creative professionals on upcoming trends in technology.
Chuck Olsen and Taylor Carik are vidtiger, a Minneapolis-based digital agency and art gallery in the Solar Arts Building in NE Mpls.
In addition to their successful digital video business, vidtiger has been developing visual programming for everything from large displays (custom hi def LED screens, projection film, etc.) to recognition tech (kinect depth cameras, iBeacon), platforms with depth (game platforms like Unity, modeling platforms like Quartz Composer), and the connecting these technologies to existing web, mobile, and social channels.
Chuck and Taylor will share their excitement and perspective on a variety of emerging technologies and how these technologies are changing vidtiger's approach to content as creatives, strategists, and media producers.
vidtiger just completed the launch of their #futurekave installation, an immersive game experience created with kinects and a video game engine played by attendees during art-a-whirl; the second iteration will be debuting at the Northern Spark all night art festival in June.
In addition to co-founding the annual Zombie Pub Crawl, Taylor Carik has won two regional Emmys for his work in local media, played an instrumental role in launching Rick Kupchella's Bring Me the News, and most importantly was an early adopter of tumblr for his blogmediation, which was named City Pages’ Best Blog of 2008. Taylor is also publisher of Secrets of the City and a co-founded of vidtiger
Chuck Olsen has spent the last ten years at the forefront of digital video storytelling and distribution. In addition to his pioneering videoblog MN Stories and his 2004 documentary film Blogumentary, Chuck co-founded online news non-profit The UpTake and recently helped launch the cross-platform arts program MN Original for Twin Cities Public Television. In 2012, he co-founded vidtiger, a creative digital agency that specializes in digital video and strategizing physical and virtual interactive experiences.
Map & Directions
Click here for a map and directions to the Union Depot. It’s recommended that you park in Lot B. Lot rate will be between $3.00 - $6.00.
5:30 pm – Registration/networking
6:00 pm – Presentation
7:00 pm – Networking
Members = FREE
Student Members = FREE
Non-members = $40
Members = $40
Student Members = $40
Non-members = $45
Pre-registration closes 24 hours prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers.
Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.
If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.