Over the past five years, we’ve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yet—despite the fact that everything requires it—content remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriously—how are we supposed to deal with “digital transformation” if we still can’t agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina will share insights on what’s next (and what’s needed) for content strategy in 2015.
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the founder of Brain Traffic, the coauthor of Content Strategy for the Web, and the founder of the Confab content strategy conferences. Kristina’s work focuses on the complex processes, people, and policies that create the foundation for extraordinary, sustainable content. She lives in St. Paul, MN with her two kids, who give her plenty of comedy fodder for Twitter.
5:30 pm – Registration
6:00 pm – Presentation
7:00 pm – Networking
The Minnesota History Center has a 300+ space public parking lot adjacent to the building.
Members = FREE
Student Members = FREE
Non-members = $40
Members = $10
Student Members = $10
Non-members = $45
Pre-registration closes on Monday, January 19 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.
Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.
If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.