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Cartwheel by Target: How the app that almost never was became one of the hottest things in retail
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From navigation to photography, search to social networking, the devices in our pockets are quickly overtaking the devices on our desks. Mobile usage has officially become an extension of human interaction. And apps continue to dominate the mobile web with consumers spending many hours on their phones every day. So how does a big brand like Target snag some of that time?

2/18/2015
When: Wednesday, February 18, 2015
Where: Solar Arts Building
711 Northeast 15th Avenue
Minneapolis, Minnesota  55413
United States


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Description

From navigation to photography, search to social networking, the devices in our pockets are quickly overtaking the devices on our desks. Mobile usage has officially become an extension of human interaction. And apps continue to dominate the mobile web with consumers spending many hours on their phones every day. So how does a big brand like Target snag some of that time? Introduce the social savings app, Cartwheel — that's how. Amber Reimer, Cartwheel Product Manager at Target, shares the story about the concept behind the mobile app, how it got started, how they’ve evolved the experience, what they've learned (and what you can learn from this story, too!) and what’s next in the evolution of Cartwheel.

Speaker

Amber Reimer Amber Reimer, Cartwheel Product Manager, Target

Amber Reimer has been fascinated with human behavior most of her life. She studied the impact of (real world) social networks on message efficacy while earning her MA in Interpersonal Communication at the University of Texas. Her professional career began with a marketing role at an Austin tech startup where she first became interested in technology and its effect on human interaction. After moving to Minneapolis to develop mobile financial products for Target, she transitioned her focus to social platforms like Facebook, Twitter and Tumblr as their importance to the retail experience grew. After launching Give with Friends--Target’s test into group buying with Facebook—and other social commerce experiences, an idea of a social savings app began to evolve. That small social savings app grew to become Cartwheel, the popular Target app for which Amber has managed the product experience from inception to 13 million users. While not pondering the intersections of Social, Mobile and Design thinking, Amber is likely up front at First Ave waiting for the show to start.

Parking

There are two free parking structures (noted below), and street parking is available also.

Solar Arts Parking Map

Schedule

5:30 pm – Registration
6:00 pm – Presentation
7:00 pm – Networking

Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:

Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes on Monday, February 16 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

Switch-outs
If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

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