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Brand Storytelling in a Digital World
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Alix Hart,CMO/Vice President of Brand, Digital and Advertising at Symantec, shares her insight on how brands can tell their stories in a digital world. Join us as she explains the shift from traditional digital marketing to "momentum" marketing, and learn how brands can play in the space.

3/18/2015
When: Wednesday, March 18, 2015
7:30 AM
Where: Carlson School of Management, University of Minnesota
321 19th Ave S
Minneapolis, Minnesota  55455
United States


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Description

As digital expands into every facet of a consumer's life, marketing strategy and brand storytelling must shift its focus to create content driven by consumer conversations and needs. So how do brands get there? How can a brand leverage the momentum of conversations consumers are already having? Alix Hart and her team at Symantec are taking a new approach to deliver useful and relevant information relating to what consumers are already seeking out. Join us to hear her three-step plan to capitalize on what she calls "momentum marketing", and find out what's next in the space.

Speaker

Alix HartAlix Hart, Symantec, Acting CMO/Vice President of Brand, Digital and Advertising

Alix leads branding, integrated marketing, content and storytelling, digital marketing, and media at Symantec. Symantec protects information and identities for people, businesses and governments through leading security technologies, services, and software. Symantec operates one of the largest global data-intelligence networks and provides leading security, backup and availability solutions under the Symantec, Veritas, and Norton brands, including the market-leading Norton Security software.

Prior to Symantec, Alix was Vice President, Paid & Earned Media at Best Buy, responsible for advertising strategy, digital marketing partnerships, mobile marketing, and social media, as well as traditional TV and print media. Previously, she held digital marketing leadership roles at Time Inc. and at Dyson, where she helmed Dyson.com in the U.S., as well as CRM and digital advertising initiatives. She came to Dyson after 8 years at PepsiCo, where she held various roles tied to marketing, web strategy, digital media, multicultural initiatives, and Pepsi ONE.

Schedule

7:30 am – Registration/networking
8:00 am – Presentation
9:00 am – Networking

Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:

Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes on Monday, March 16 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

Switch-outs
If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

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