As digital expands into every facet of a consumer's life, marketing strategy and brand storytelling must shift its focus to create content driven by consumer conversations and needs. So how do brands get there? How can a brand leverage the momentum of conversations consumers are already having? Alix Hart and her team at Symantec are taking a new approach to deliver useful and relevant information relating to what consumers are already seeking out. Join us to hear her three-step plan to capitalize on what she calls "momentum marketing", and find out what's next in the space.
Alix Hart, Symantec, Acting CMO/Vice President of Brand, Digital and Advertising
Alix leads branding, integrated marketing, content and storytelling, digital marketing, and media at Symantec. Symantec protects information and identities for people, businesses and governments through leading security technologies, services, and software. Symantec operates one of the largest global data-intelligence networks and provides leading security, backup and availability solutions under the Symantec, Veritas, and Norton brands, including the market-leading Norton Security software.
Prior to Symantec, Alix was Vice President, Paid & Earned Media at Best Buy, responsible for advertising strategy, digital marketing partnerships, mobile marketing, and social media, as well as traditional TV and print media. Previously, she held digital marketing leadership roles at Time Inc. and at Dyson, where she helmed Dyson.com in the U.S., as well as CRM and digital advertising initiatives. She came to Dyson after 8 years at PepsiCo, where she held various roles tied to marketing, web strategy, digital media, multicultural initiatives, and Pepsi ONE.
7:30 am – Registration/networking
8:00 am – Presentation
9:00 am – Networking
Members = FREE
Student Members = FREE
Non-members = $40
Members = $10
Student Members = $10
Non-members = $45
Pre-registration closes on Monday, March 16 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.
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