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Tactics in Twenty: Data + Tech **SOLD OUT**
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All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how do we plan, prioritize and execute against the most opportunistic tactics for our organization?

5/20/2015
When: Wednesday, May 20, 2015
7:30 AM
Where: Minneapolis Central Library
300 Nicollet Mall
Pohlad Hall
Minneapolis, Minnesota  55401
United States

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Description

All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how do we plan, prioritize and execute against the most opportunistic tactics for our organization?

Introducing: Tactics in Twenty. The first of two events we'll host this year where three speakers will each give you twenty minute knowledge bombs, rooted in strategy, but with the goal of arming you with nine total tangible takeaways to take back to the office. (We like a little alliteration, okay?)

This month, we're focused on data-based and technical practices—and we can't imagine three more qualified experts to leave you feeling educated and armed to tackle some of the most powerful tactics in digital marketing today.

Join us!

Speakers

Nina Hale, Founder, Nina Hale Inc.
Josh Becerra, Co-Founder, Monkey Island Inc.
Christina Lefebvre, Marketing Automation Consultant, Antenna

Nina HaleNina Hale, Founder, Nina Hale Inc.

Nina Hale first started surfing the web on prototype communities in 1983. Combining her love of popular culture with her interests in measurement and analytics, she was on the forefront of search engine marketing by the late 90’s, working in several of the most trendsetting agencies in Minneapolis and making connections with future employees and clients.

In 2005 she founded Nina Hale, Inc., growing from an independent consultant to a small business owner in a few short years. With 50 employees, the agency is now 100% employee-owned.

Nina Hale, Inc. has received six “Best Places to Work” awards in five years and Nina was named an Industry Leader by the Minneapolis St. Paul Business Journal in 2012. Widely recognized as a leader in digital marketing, Nina remains heavily invested in maintaining a thriving company culture while keeping business productive and profitable. She is on the board of trustees at the Walker Art Center and is a frequent speaker locally and nationally on trends related to digital marketing.

Christina LefebvreChristina Lefebvre, Marketing Automation Consultant, Antenna

A veteran in Marketing Automation, Christina's digital marketing experience spans industries including Software as a Service and Financial Services. She loves discovering insights that open eyes to new opportunities that come from an optimized marketing platform.

Christina has spoken numerous times at the Minneapolis Marketo User Group – a networking group that she founded and led for 3 years, and is a Marketo Certified Expert (MCE).​

Now, as a full-time marketing automation consultant with Antenna, Christina focuses on optimizing tools and efforts for other companies. Her clients experience faster and more effective Marketing Automation through proper setup and execution of lead generation, nurturing, scoring, customer relationship management, segmentation, and customer lifecycle tracking.

Parking Information

There is an onsite parking garage (info here) as well as nearby parking lots and limited street parking.

Schedule

7:30 am – Registration/networking
8:00 am – Presentation
9:00 am – Networking

Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:

Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes on Monday, May 18 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

Switch-outs
If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

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