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Tactics in Twenty: Email
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Email. It's one of those tactics that few of us truly specialize in--but one almost every one of us that works in digital marketing touches on a regular basis. And it's a key tactic, too. According to research, email conversion rates are up to four times higher than social and almost double search. So, it pays (literally) to brush up on best practices--and keep on top of trends when it comes to marketing and customer communication via email.

11/18/2015
When: Wednesday, November 18, 2015
7:30 a.m.
Where: James J. Hill Center
80 W 4th St.
Saint Paul, Minnesota  55102
United States


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Email. It's one of those tactics that few of us truly specialize in--but one almost every one of us that works in digital marketing touches on a regular basis. And it's a key tactic, too. According to research, email conversion rates are up to four times higher than social and almost double search. So, it pays (literally) to brush up on best practices--and keep on top of trends when it comes to marketing and customer communication via email.

Speakers

Sara Chapman

Sara Chapman, Director, Email and Mobile Communication, Life Time Fitness

Sara Chapman leads enterprise email and mobile communication strategy for Life Time Fitness, The Healthy Way of Life Company. With over 15 years of experience in digital marketing, Sara has worked in a variety of agencies with clients including Computer Associates, Code42, Allen Edmonds, AARP, Carlson Hotels, and Snap Fitness. With a wide assortment of digital marketing tactics including search marketing, site analytics and social marketing, her focus and passion has always been email and digital communications. Her number-one goal is to drive a consumer-centric communication experience and provide people with the information they need before they know they need it.

Katie Seegers

Katie Seegers, Email Marketing Manager, Select Comfort

As the Email Marketing Manager at Select Comfort, Katie Seegers has brought a results-driven approach to the strategic planning and execution of emails for the Sleep Number brand. With a passion for direct marketing, she transitioned to the digital arena over 15 years ago. Katie has a proven track record of delivering innovative email and interactive for leading brands, including Sun Country Airlines, Target Corporation, Life Time Fitness and Amazon.com.


Schedule

7:30 a.m. – Registration/networking
8:00 a.m. – Presentation
9:00 a.m. – Networking

Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:

Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes on Monday, November 16 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

Switch-outs
If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

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