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Social Broadcasting for Business

Soundcloud. Audacity. Garageband. Periscope. Meerkat. The social broadcasting tools available to brands seems to be at an all-time high these days. And most are easier to use than you might think. As a result, more brands are becoming "broadcasters" and starting to use these tools to share richer audio and video content with customers.

1/20/2016
When: Wednesday, January 20, 2016
7:30 a.m.
Where: 3M Auditorium, Carlson School of Management at the University of Minnesota
321 19th Avenue South
Minneapolis, Minnesota  55455
United States


Online registration is closed.
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Soundcloud. Audacity. Garageband. Periscope. Meerkat. The social broadcasting tools available to brands seems to be at an all-time high these days. And most are easier to use than you might think. As a result, more brands are becoming "broadcasters" and starting to use these tools to share richer audio and video content with customers.

Join us for our January monthly MIMA event where we'll feature case studies and examples from early adopter brands, including General Mills, Mosaic and United Healthcare, that are seeing success by using these social broadcasting tools.

There are two parking garages adjacent to the Carlson School: the University 19th Avenue Ramp is across the street to the west and the University 21st Avenue Ramp is across the street to the southeast. Nearby there are also surface lots and a limited numbered of metered street spots. 

Speakers

Wayne Carlson, broadhead

As broadhead’s Content Director, Wayne is responsible for crafting compelling narratives for the agency’s clients, weaving tales of brands into the lives of the audiences that matter to them most. He does so by leading development of strategic and effective content marketing plans designed to inspire brand affinity through best-in-class storytelling. In the past 15 years, Wayne has orchestrated award-winning public relations campaigns with regularity for a wide range of clients representing numerous industries — from consumer packaged goods to manufacturing technology and agriculture.

 


Kevin Hunt, General Mills

Kevin Hunt manages digital strategy, editorial content and social media engagement for the Global Communications group at General Mills. He’s been with the company since 2010. Prior to General Mills, he was the managing editor of social media at Thomson Reuters, Legal. He also spent 10 years as a producer and executive producer at KSTP-TV, and also produced newscasts at WFRV-TV and WEAU-TV. He co-hosts a podcast about PR, communications and social media (with Arik Hanson) called “The Talking Points Podcast.”

  


Kendra Klemme, UnitedHealthcare

Kendra Klemme is an Associate Director of Communications at UnitedHealthcare, where she supports sales communications for the Medicare & Retirement division. Klemme has more than 15 years of experience in both agency and corporate settings. Her path has given her a diverse skill set in communications from corporate communications, public relations, social media and internal communications to long-form publication management, digital strategy and people management.


Map 

Schedule

7:30 a.m. – Registration/networking
8:00 a.m. – Presentation
9:00 a.m. – Networking

Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:

Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes on Monday, January 18 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

Switch-outs
If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

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