Join us for our quarterly Coffee + Case Studies event featuring two case studies from space150 and GoKart Labs. Open to members only, this is an intimate event (limited to 40 attendees - sign up early!) where you will have the chance to ask presenters questions and pick their brains about exactly how and why they did what they did.
Registration: 7:30 am - 8:00 am
Cast Studies: 8:00 am - 9:00 am
Case Study 1: The Disappearing Internship
To attract a new class of interns for its 2016 spaceCamp program, space150 took a new approach to meet potential candidates in a fun, native way. In this case study, the agency will share how they took advantage of new capabilities on Snapchat to successfully reach and engage potential intern candidates.
Case Study 2: Creating Direct-To-Consumer Digital Experiences in Healthcare
GoKart Labs used human-centered design to co-create a direct-to-consumer digital strategy and experience that made an immediate impact on a healthcare company. Jackie Colburn, lead strategist on this initiative, will talk about how GoKart tackled the feat at a pace far beyond the traditional speed of the healthcare industry by identifying the problem statement, facilitating consumer research, articulating the market opportunity, positioning the brand, and more.
Got an idea for a future topic or case study you'd like to see? Let us know.
Thank you to our in-kind sponsors:
Senior Strategist, PR and Emerging Media, space150
Mickey Nelson is a senior PR and emerging media strategist at space150. Prior to space150, Mickey was working with startups and tech companies in Silicon Valley and Austin with a focus on retail, digital ad and social innovation. A recovering Californian, Mickey is currently landlocked in Minneapolis.
Strategist, GoKart Labs
Jackie has been creating digital experiences for nearly a decade. She currently works as a Strategist at GoKart Labs, where she leads clients and teams in not only developing new business ideas, but also bringing them to market. Jackie's inquisitive nature and appetite for discovery make her well-equipped to drive iterative exploration from the big idea to the right idea. Her favorite problems to solve are ones that impact people's health and wellbeing. She is passionate about the potential for technology to change behavior and deliver healthcare products and services more effectively. Her dual background in strategy and project management has fueled fruitful collaboration with clients such as Target, Mayo Clinic, and others. When she's not working, she focuses on finding balance through communing with nature and connecting with people in the physical world. She once lived in a tree.