Creativity in a Programmatic World
Over the past 5+ years digital media buying has moved toward a programmatic model where impressions are delivered to ever more granular audiences. While the ability to target and refine segments has fundamentally changed, for the most part, creative development hasn't. It's not uncommon for a programmatic media campaign with dozens of discrete target audiences to run start to finish with one or two pieces of creative. We know more about our audiences than ever before, but aren't taking advantage of it. This will be a jargon-free, no B.S. talk about the challenges and opportunities of programmatic creativity, with examples, frameworks, and vendor recommendations that should help brands and agencies alike evolve their creative approach for the programmatic era.
founder/CEO of Anagram
Adam is a 20 year digital agency veteran who went all in on programmatic in 2009, launching one of the first agency trading desks. Prior to founding Anagram Adam’s agency roles included Chief Digital Officer at Hill Holliday, EVP and Co Media Director at Hill Holliday, and SVP, General Manager of Carat in Boston. Adam has been named a Media All-Star by Adweek, a Media Maven by the Ad Club, and has led teams that have twice been named Media Agency of the Year.
7:30 am – Registration
8:00 am – Presentation
Members = FREE
Student Members = FREE
Non-members = $40
Members = $10
Student Members = $10
Non-members = $45
Pre-registration closes on Monday, July 18 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.
Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.
If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.
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