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Join us for our quarterly Coffee + Case Studies event featuring two case studies from mono and Antenna. Open to members only, this is an intimate event (limited to 40 attendees - sign up early!) where you will have the chance to ask presenters questions and pick their brains about exactly how and why they did what they did.

7/27/2016
When: Wednesday, July 27, 2016
7:30 AM
Where: Antenna
219 N 2nd St, Suite 300
Minneapolis, Minnesota  55401
United States
Contact:


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Join us for our quarterly Coffee + Case Studies event featuring two case studies from mono and Antenna. Open to members only, this is an intimate event (limited to 40 attendees - sign up early!) where you will have the chance to ask presenters questions and pick their brains about exactly how and why they did what they did.

  

Registration: 7:30 AM

Program: 8:00 AM - 9:00 AM


Case Study 1: Creating the Sperry Odyssey Project
Firm: mono
Speaker: Erin Keeley


The Sperry brand has long been considered a preppy, East Coast, yacht club style brand. It wanted to transform itself into something more adventurous, epic and bold. Hear from Erin Keeley about how mono returned the Sperry brand to its intrepid roots by generating a year’s worth of compelling stories through a socially-driven content platform, which shifted brand perception and drove sales.

 

Case Study 2: B2B SaaS Marketing Automation
Firm: Antenna
Speaker: Christina Lefebvre


Learn how Christina took one of her B2B SaaS client’s to the next level by implementing lead scoring, and overhauled the process for assigning leads to sales. This not only increased conversion rates and pipeline created, but created a newfound alignment between marketing and sales.


Got an idea for a future topic or case study you'd like to see? Let us know

Thank you to our in-kind sponsors:

  

 

 

 

 

Speakers: 

 

Erin Keeley

Chief Marketing Office, mono

Erin brings a unique combination of sharp strategic insight and team leadership, having successfully played roles as strategic planner and account director over her 19-year career. Her broad range of experience demonstrates her passion to take on big, complex, unique challenges and assignments, from driving change and innovation in established organizations like Target, Sperry and Vera Bradley, to building brands from the ground up with Blu Dot and Angie’s Boomchickapop.

 

Christina Lefebvre

Marketing Automation Consultant, Antenna

A veteran in Marketing Automation, Christina’s digital marketing experience spans industries including Software as a Service and Financial Services. She loves discovering insights that open eyes to new opportunities that come from an optimized marketing platform.

Christina has spoken numerous times at the Minneapolis Marketo User Group – a networking group that she founded and led for 3 years, and is a Marketo Certified Expert (MCE).​

Now, as a full-time marketing automation consultant with Antenna, Christina focuses on optimizing tools and efforts for other companies. Her clients experience faster and more effective Marketing Automation through proper setup and execution of lead generation, nurturing, scoring, customer relationship management, segmentation, and customer lifecycle tracking.

 

 

 

Pre-registration Fees:

MEMBERS ONLY

Members = FREE
Student Members = FREE


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