Registration: 7:30 AM
Program: 8:00 AM - 9:00 AM
Case Study 1: Raising Belize tourism in an unexpected, interactive way
Speaker: Brit Ryan, Art Director; Madeline Hasler, Account Executive
When the Belize Tourism Board wanted to announce direct flights from Toronto International, they initially planned a smattering of traditional out-of-home media around Canada’s first city. Our team at Olson challenged them to do something interactive, something newsworthy, something that captured the curious nature of Belize itself. With a lot of heavy lifting from all departments of the agency, we made something beautiful and funky: the world’s first Belizean-drum-activated-billboard.
Case Study 2: 3M's Command Brand solution to combat the everyday nail problem
Speaker: Jessica Hack, Brand Communications Manager, 3M
Command™ Brand is the leader in “damage-free” hanging with its line of adhesive strips/hooks for decorating/organizing without damage. Despite promising growth in a virtually unknown category, nails remain the go-to method for hanging and a deeply entrenched consumer behavior. To grow the brand, we needed to show people a better way to hang. The solution: tap one hammer who hates nails as much as we do – MC Hammer. With his proclamation to “Stop Hammer Time!” we spread our anti-nail message via a 360º campaign, and results were extraordinary: unprecedented double-digit sales growth, brand engagement and product demand that astounded retailers.
Got an idea for a future topic or case study you'd like to see? Let us know.
Thank you to our in-kind sponsors:
Art Director, OLSON
Brit has worked as an Art Director at Olson for 3 years creating campaigns for clients including Belize Tourism, Bissell Vacuums, Bauer Hockey, Minnesota Lottery, and Aurora Healthcare. Before Olson, Brit worked as a creative for Colle+McVoy here in Minneapolis and Mistress in Los Angeles. He’s a Minnesota native and graduated from Minnesota State University, Mankato with a B.F.A in Graphic Design as well as attending Miami Ad School, Minneapolis.
Account Executive, OLSON
Madeline joined Olson in August 2016 as an Account Executive working on the Belize Tourism Board and Commerce Bank accounts. Prior to joining Olson, Madeline worked as an Account Coordinator at Clarity Coverdale Fury and as a Business Analyst for Target Corporation. She originally is from Chicago and graduated from Indiana University’s Kelley School of Business.
Members = FREE
Student Members = FREE
Free parking is available in the Monte Carlo parking lot until 9:30 a.m.
(Antenna is in the Northwestern Building in the North Loop. Street parking is available right out front on 2nd street, or via surrounding streets. Once you've entered the building, take the elevator up to the 3rd floor and we are in suite 300, to the right of the elevator.)