Why Your Great Work Doesn't Always Work: Design for a Corporate Client
Creative Director Donna Root has helped drive great creative work from inside Intel and 3M as part of their iconic brand campaigns. But how? In this presentation, Donna will discuss hiring, managing, growing and selling design inside big companies — from the C-Suite across sprawling bureaucracies.
Donna Root, Creative Director
3M Brand Design
Donna Root knows how to make legendary brands shine even brighter. As Creative Director for Brand Design at 3M, Donna played an integral role in the launch of a new brand platform and visual identity for the 114-year-old Fortune 100 company.
Prior to coming to 3M, Donna served as Creative Director at Intel where she created award-winning campaigns that helped establish a new brand story for the high-tech global brand. During her 14 years at Intel, she also wrangled global web sites, streamlined brands, re-designed the storied Intel Inside program and collaborated with Apple on joint marketing and sales efforts.
The list of clients for whom Root has consulted reads like a Who’s Who of top brands, including Coca-Cola, M&M/Mars and Ford. Root specializes in creating business value from brands on a global scale, and has the research to back it up.
Root lives in St. Paul, Minnesota, where 3M is headquartered.
7:30 am – Registration
8:00 am – Presentation
Members = FREE
Student Members = FREE
Non-members = $40
Members = $10
Student Members = $10
Non-members = $45
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