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Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud
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Join us for a discussion on digital ad fraud- including how it impacts advertisers, and how to fight it.

2/15/2017
When: Wednesday, February 15, 2017
5:30 PM
Where: United States
Contact:


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Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud

Registration is now closed.  Registration WILL be available on-site.

Everyone knows there's digital ad fraud. Some may even understand it is pervasive. But do you need advanced technology to detect it in campaigns and stop it? Even though some would like you to believe that; the answer is NO. Dr. Augustine Fou, an independent ad fraud researcher, will provide unbiased background and context around digital ad fraud, and show how it impacts advertisers using real-life case examples. He will then discuss hands-on approaches using your own technologies and analytics to detect and reduce the impact of ad fraud on your marketing campaigns.

 

Speakers



Dr. Augustine Fou, Independent Cybersecurity and Ad Fraud Researcher
Marketing Science Consulting Group, Inc.

Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. He advises clients on optimizing their marketing campaigns, including detecting and reducing digital ad fraud.

Dr. Fou has over 20 years of management consulting experience and hands-on experience in creating and optimizing marketing across traditional and digital channels. Dr. Fou teaches digital and integrated marketing at Rutgers University and NYU. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide.

 

Registration is now closed.  Registration WILL be available on-site.

Schedule

5:30 pm – Registration
6:00 pm – Presentation

 

Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40

 

Walk-in Fees:

Members = $10
Student Members = $10
Non-members = $45

 

Pre-registration closes on Monday, January 13 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.

 

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

 

Switch-outs
If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

 

Photography/Video

Please note: Please know that audience photographs and/or video may be taken at this event. By nature of your attendance, you are granting permission for your image, voice and likeness to be used for marketing purposes.


 

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