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Privacy in Advertising. What you Don’t Know Might Hurt You
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Are you running behavior ad campaigns? Thought about who owns your data? Privacy guru Alan Chapell has.

Join us for an insightful and informative morning as Alan talks about who owns the data in theory and reality, the potential direction of proposed legislation, and what every interactive marketer should know to get their house in order and keep their company from a disastrous privacy lawsuit.
Because this topic is evolving at light speed, we've allowed extra time for your questions. So bring your burning topics, your stumpers and general questions about the meaning of life and data anonymity.

Biography:
Alan Chapell, Esq., founder of Chapell & Associates, began his career at a boutique direct marketing agency in Connecticut. In 1996, he founded the privacy program at Jupiter Research, an Internet research firm. After his tenure at Jupiter, Chapell helped develop DoubleClicks research product suite. Chapell also worked with email marketing firms Yesmail and Cheetahmail, where he helped clients with issues of privacy and deliverability. Chapell is a member of the DMAs Interactive Marketing Advisory Board, serves as co-chair of the NYC chapter of the International Association of Privacy Professionals (IAPP), and is chairman of the Mobile Marketing Associations Privacy and Preferences Committee. He graduated from the University of Connecticut and Fordham University School of Law, and is a member of the New York bar as well as a Certified Information Privacy Professional.

Wednesday, March 23, 2011

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