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Join us in April for a tandem event featuring speakers from agencies space150 and Carmichael Lynch.

When: Wednesday, April 16, 2014
7:30 AM
Where: Metropolitan Ballroom & Clubroom
5418 Wayzata Boulevard
Golden Valley, MN  55416
United States
Presenter: Craig Key, Space 150 and Joe Germscheid, Carmichael Lynch

Online registration is closed.
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Download Joe Germscheid's presentation

Download Craig Key's presentation

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Native advertising. Yahoo! CEO Marissa Mayer is betting on it heavily to reverse their revenue trends. Will that attract new dollars? Does this ad approach hold magical powers that create unseen backend performance? No. Just like “viral,” native in itself is not an answer. 

Join us in April for a tandem event featuring speakers from agencies space150 and Carmichael Lynch. 

space 150 Media Director, Craig Key, will demystify native ads, what they are and what we should do with them. He’ll also walk through an example of how a native ad placement connected space150 client, Buffalo Wild Wings, to its audience in meaningful way.

Carmichael Lynch's Director of Consumer Engagement Joe Germscheid will share the success story of their client Jack Link's and its integration with "The Awesomes."

Coffee and a light breakfast will be provided.


Craig Key // Media Director, Space 150

Craig works at the intersection of digital, media and social to create integrated marketing experiences that move businesses forward. As a media director at digital agency space150, Craig leads a team of mobile, search, social and content strategists, collaborating closely with creative and technology teams to create interactive media experiences that capture audience attention in the right moments. Craig has led teams to success for clients such as Buffalo Wild Wings, American Express, Jack Link's Beef Jerky and Xcel Energy. Craig holds a bachelor of communications and media studies from Azusa Pacific University. He also taught social media at the world-renowned Miami Ad School.


Joe Germscheid // Consumer Engagement, Carmichael Lynch

After 25 years in agency media departments, Joe Germscheid is right at home as our director of consumer engagement. Before being tapped to lead the consumer engagement group at Carmichael Lynch, he specialized in digital media, reporting, analytics and optimization processes.

From national network TV for major national advertisers to B-to-B email campaigns directed at niche audiences, Joe knows all media executions require attention to detail and diligent stewardship. Through his career, Joe has worked on a variety of clients across nearly every conceivable category – from agricultural accounts and B-to-B with smaller agencies, to large CPG companies (General Mills and Nestle Purina), financial institutions (Citibank, Lincoln Financial Group and Travelers Insurance), travel (National and Alamo Rental Car, Bahamas Ministry of Tourism, Holiday Inn Express) and automotive (Subaru of America) brands.

When he’s not at the office you’ll likely find Joe coaching and teaching fitness classes at the YMCA. He’s a certified group cycle and spinning instructor who enjoys road biking when the Minnesota winters don’t force him from the road. He’s a graduate of St. John’s University with a degree in Psychology and takes pride in mentoring and leading committees for i612, the local Minneapolis digital media organization. Joe lives in suburban Minneapolis with his wife and family of five kids.


7:30 am – Registration/networking
8:00 am – Presentation
9:00 am – Networking

Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:

Members = $40
Student Members = $40
Non-members = $45

Pre-registration closes 24 hours prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.


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