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Mobilize Your Mind: Winning with the New Mobile Consumer
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When: Wednesday, July 16, 2014
7:30 AM
Where: Minneapolis Central Library
300 Nicollet Mall
Minneapolis, Minnesota  55401
United States
Presenter: Hugh Park Jedwill

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Slide presentation


Are you reading this on a mobile device? If not how far away is your device? How long has it been since you last used it, last touched it? Minutes, seconds, come on... be honest. If you are lovingly caressing your phone right now, or you suffer from phantom vibration syndrome, don’t be ashamed – you're not alone.

Faster than any other technology, mobile has fundamentally transformed how we function as individuals and interact as a society. Almost anything you want is now accessible via your mobile device. As Forrester researchers noted, “Whatever the question, the answer is on the phone” and that mentality has created a Pavlovian response coined “The Mobile Mind Shift”.

Terms like mobile first, mobile mind and mobile moment attempt to help us understand and capitalize on this cultural shift in customer’s attention. There is significant opportunity and advantage for marketers who embrace and understand this evolution. Join us July 16th at the Minneapolis Central Library as mobile marketing pioneer Hugh Park Jedwill explores the concept of the mobile mind and how understanding the related behaviors allows you to transform how your business and engage today's mobile consumer. 

Speaker Park Jedwill

Hugh founded the Heartland Mobile Foundation™ and serves as the Chairman/President. The HMF creates economic development in the heartland by bringing mobile innovation to large corporations.

He is a marketer with 19 years of experience in food, personal care and high tech – four years specifically in Marketing at Kraft Foods, Palm and Procter & Gamble plus seven years of engineering experience at Kraft. During his years at P&G he built and executed marketing campaigns for Venus that integrated mobile marketing inside traditional media, a first in the foremost branding company in the world. He has his MBA from the Ross School of Business at the University of Michigan and a Bachelors in Engineering from Northwestern University. Hugh is member/volunteer at the American Marketing Association, a director on the Ross Chicago Alumni Board, and an Account Director for the Taproot Foundation, and is part of the Applied Neuromarketing Consortium.

Hugh can be reached at [email protected].

Map & Directions

Click here for a map and directions to the Minneapolis Central Library.


7:30 am – Registration/networking
8:00 am – Presentation
9:00 am – Networking

Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:

Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes on Monday, July 14 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

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