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When: Wednesday, January 13
7:30 a.m.
Where: Antenna
219 North 2nd St, Suite 300
Minneapolis, Minnesota  55401
United States

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New in 2016! We continue to offer more ways to inspire and connect MIMA members. This time with a new “Coffee + Case Studies” event format launching on Wed, January 13. Open to members only, this is an intimate event (limited to 40 attendees — sign up early!) where you will see and discuss two case studies presented to you by local digital thought leaders. In a small group setting, you’ll have the chance to ask presenters questions and pick their brains about exactly how and why they did what they did. And we’re not kidding about coffee! You’ll get your free java compliments of Kindly Coffee.

Thanks to the great team at Antenna for hosting this event!

Case Study #1: Creating a Digital Platform for Purina Pro Plan

Finding the right food for your pet often means navigating aisles crowded with options and trends. It’s easy to feel overwhelmed. Find out how the team at Zeus Jones helped Purina Pro Plan create an online service that offers an expert recommendation for a dog’s exact life-stage, size, activity level and special conditions. Coming to life in an easy-to-use digital experience, it puts expert knowledge right in pet owners’ hands and helps Purina Pro Plan build one-on-one relationships with consumers.

Case Study #2: “Follow the Money” Approach to SEO and Ecommerce

Re-think your approach to SEO with a compelling story of how a disciplined, data-driven process enabled Augurian to grow their client’s e-commerce revenue by more than 50 percent in just nine months, increase conversion rate by 35 percent in the first three months, and achieve a 40:1 ROI. All without any magic.

Got an idea for a future case study or speaker you’d like to see? Let us know.


Lachlan Badenoch

Lachlan Badenoch 
Senior Strategist, Zeus Jones

Lachlan is a Scots born strategist who cut his teeth in London during the early days of brands embracing, failing at, and finally getting digital in the late 90’s and early 2000’s. He was first brought over to the US by Fallon on the BMW traditional & digital business in 2003. After a few years break from the Midwest wrangling multi-agency global accounts like Orange, Coca-cola and eBay for the Publics holding group in Paris he was lured back to help Zeus Jones rethink how modern businesses should think and act. He’s been at Zeus since 2011 working on brands like Nestlé, 3M and General Mills. 

Chris Aburime

Chris Aburime (@ChrisAburime)
Senior SEO Strategist and Partner, Augurian

A true pioneer in the search marketing and SEO industry, Chris has nearly 20 years of continuous learning and experience in digital marketing, on both the agency and client side, driving innovations and developing strategies across paid, owned and earned media for brands like 3M, Activision, Deluxe Corporation, Electronic Arts, General Mills, Kodak, Microsoft and Nokia. Chris is a founder and partner at Augurian and Monkey Island. He would be too modest to tell you he’s one of the industry’s true SEO leaders.


Antenna is in the Northwestern Building in the North Loop. Street parking is available right out front on 2nd street, or via surrounding streets. Once you've entered the building, take the elevator up to the 3rd floor and we are in suite 300, to the right of the elevator.)


7:30 a.m.
Registration + Coffee

8:00 a.m.
Case Studies + Discussion

Pre-registration Fees:

Members = FREE
This event is for MIMA Members only.

If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free.

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