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Modernizing Marketing (SOLD OUT!)
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When: March 16th
8:00 am
Where: Metropolitan Ballroom & Clubroom
5418 Wayzata Boulevard
Golden Valley, Minnesota  55416
United States
Presenter: Tami Reller, Chief Marketing Officer at Optum
Contact: 952-564-3047

Online registration is closed.
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Modernizing Marketing: SOLD OUT

The media and marketing landscape has transformed dramatically in the past decade. Digital media. Copy AND code. UX. Data driven decision making. Marketing technology. Yet most "marketing departments" look and operate largely the same way today. Outdated legacy structures are limiting our potential as modern-day marketers. Regardless if you work for a Fortune 500 firm, a growing start-up, a non-profit organization or an agency trying to evolve its business model, this is a challenge that we are all facing in one aspect or another.

Join us at our March monthly event to learn how one of the country’s largest B2B companies is adapting and becoming a modern marketing organization, and come ready to talk about how their lessons learned can relate to your business. Tami Reller, Chief Marketing Officer of Optum (Division of UnitedHealth Group), will discuss how she has applied her Microsoft experience to building up the marketing function at Optum. She will talk about the Modernizing Marketing journey she and the team have been on over the course of the last 18 months. Don’t miss this event, REGISTER NOW!




Tami Reller
Executive Vice President, Chief Marketing Officer, Optum

Tami Reller joined Optum in 2014 to lead brand strategy and marketing initiatives focused on growing awareness and appreciation of the company’s innovation-driven value proposition in the health care marketplace.

Reller came to Optum following an accomplished, 13-year career at Microsoft, where she most recently served as executive vice president of marketing. She held a succession of key leadership roles during her time at Microsoft, including five years as a corporate vice president for the Windows division. During that time, she held dual roles of chief financial officer and chief marketing officer for Windows, and subsequently served as divisional co-leader responsible for the Windows and Surface product businesses. 

Prior to Microsoft, Reller served for 16 years at Great Plains Software, rising through the organization to become the company’s chief financial officer prior to its 2001 acquisition by Microsoft. She has also devoted time and expertise to the Seattle Children’s Hospital Foundation as a board member..

Map & Directions

From Minneapolis, head west on HWY 394, exit on Xenia Ave S and take a right. Turn right onto Golden Hills Drive, which becomes Turners Crossroad S. Turn left on Wayzata Boulevard and you've arrived. 

You can find it here on Google Maps.


7:30 am – Registration
8:00 am – Presentation
9:00 am – Networking

Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:

Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes on Monday, March 14 at midnight, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

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