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Stop Creating Ads, Start Creating Worlds
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When: Tuesday, September 20, 2016
4:30 PM
Where: Nicholson Hall, University of Minnesota
216 Pillsbury Dr SE
Minneapolis, Minnesota  55455
United States
Presenter: Daz McColl, Chief Brand Strategy Officer of SapientNitro

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Students Only! 


Join MIMA and SapientNitro for an exclusive student event. There will be networking opportunities, free food and giveaways including MIMA Summit tickets ($500 value). 

Daz McColl, NYT bestselling author and Chief Brand Strategy Officer at SapientNitro, will share how the Storyscaping marketing approach combines the power of great storytelling with Systems thinking to create more meaningful brand-consumer connections. 

Learn more about: 

  • Digital agency work 
  • Post-college digital and agency roles 
  • How you can prepare for future careers

Darren (Daz) McColl BA, FMIA, CPM
Chief Brand & Marketing Strategy Officer, Global

As Chief Brand & Marketing Strategy Officer for SapientNitro, Darren’s primary role is to help business grow by bringing insight through strategy and inspiration to creativity. Additionally he is a co-author of the New York Times best seller Storyscaping; Stop creating ads, start creating worlds.

He is currently responsible for driving the value and effectiveness of Brand & Marketing Strategy, Social and Media Practices.

Over the span of 25 years, Darren has been involved with both the client and agency sides. This hybrid skill set and perspective gives him an advantage when mapping out branding and marketing strategies. He has imparted this wisdom to many clients’ success.

Darren has worked with numerous local and global brands such as: Virgin Blue Airlines, Virgin Megastore, McDonald’s, Nestlé, Foster’s, Burger King, Subway, Footlocker, Coca Cola Brands, X Games, ESPN, Ford, Fiat and Mercedes Benz, Visit Florida and Harley Davidson.

His most recognized work was spearheading strategy for the “Best Job in the World” campaign for Tourism Queensland in Australia.

Daz has been internationally recognized as one of the world’s leading strategists. His awards include three Cannes Lions Grand Prix, Effies, MIXX, New York Festivals, One Show, Clios and D&AD Black Pencils.

He is a sort after awared jury member and international keynote speaker having appeared at Cannes Creative Festival (France), Adobe Conference (UK), Internet Week (NYC), Mesh (Canada), ADWEEK (New York), Facebook Conference (Miami), Columbia University (NYC) and many others.

Additionally, his expert thought leadership has appeared in notable trade publications and marketing textbooks.

Darren holds a B.A. from RMIT University.

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