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The Art + Science of Content Strategy: How Values, Interests and Insights can unlock creative ideas
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When: Wednesday, November 16, 2016
8:00 AM
Where: Olson
420 N 5th St #1000
Minneapolis, Minnesota  55401
United States

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The Art + Science of Content Strategy: How Values, Interests and Insights can unlock creative ideas

This event is sold out.  Please feel free to join the wait list.  In the event that we have cancellations, we will contact you.

According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.'” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand with brands to synthesize platform insights, user interests + behavior, and brand + product values to build compelling content strategies that achieve business goals.

After this session you’ll be able to:
- Better understand the role of user behavior and interests when creating content strategies
- Leverage platform insights to unlock lighthouse creative ideas
- Build a content strategy for your brand utilizing Pinterest’s Workbench content framework
- See how other Fortune 500 brands are leveraging Workbench to create compelling creative, inform merchandising and impact offline marketing



Brad Spychalski
Creative Strategy, Pinterest

Brad Spychalski leads Retail West and Midwest for Pinterest's Creative & Brand Strategy team, where he works with top agencies and brands to create lighthouse ad campaigns on and off the platform. Before joining Pinterest, Brad led creative strategy at Target for Style (fashion, beauty, home and design partnerships). A Green Bay native (go Packers!), Brad currently resides in Chicago with his family.


7:30 am – Registration
8:00 am – Presentation


Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40


Walk-in Fees:

Members = $10
Student Members = $10
Non-members = $45


Pre-registration closes at midnight prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers.


Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.


If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.



Please note: Please know that audience photographs and/or video may be taken at this event. By nature of your attendance, you are granting permission for your image, voice and likeness to be used for marketing purposes.


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