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What Marketers Can Learn From the Ice Bucket Challenge

Wednesday, August 20, 2014   (0 Comments)
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Cause-marketing aside, most brands are usually not trying to save lives. Marketers are normally trying to sell a product or a service. But first and foremost, that means getting people to engage with, and participate in, what your brand is doing. And from that participatory side, there is a lot that we can learn from the ALS Ice Bucket Challenge that's been sweeping the country. Read more...

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